THE OSSA LOGO DESIGN PROCESS
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RESEARCH, PLANNING & SKETCHING
After an initial discovery call with the client, the first stage of the design process consists of researching their business/company, the industry that they are in, and their competition. Next, a creative strategy and design direction is planned for the project. This is followed by brainstorming and sketching out ideas. Whether it is a logo design or custom calligraphy piece, everything starts with pencil (or pen) and paper!
DESIGN AND DEVELOPMENT
During the sketching process, interesting designs start to emerge. Concepts and colour palettes are developed and the top 3-5 options with the most potential are presented to the client for discussion and review. 1-2 concepts are then chosen and developed further and presented to the client again for discussion and feedback. The final logo is selected and refined, then multiple layouts are created for the client to use in different situations.
Your logo is now ready for its debut! You will receive a logo package that includes multiple file formats ready for print and web. The package also includes your branding guidelines, color formulas for print and web, a business card template, plus, your logo optimized for Twitter, Facebook, Instagram and LinkedIn profile photos, banners and posts.